Playdigo

If you’re moving away from the big brand-heavy DSPs like DV360 or TTD to focus on actual ROAS and affiliate offers, you need platforms that don't just "buy reach" but actually optimize for down-funnel events. From my experience, these tend to work pretty well: Playdigo: Honestly a sleeper hit for performance. I’ve been using them more lately because their tech is actually built for mobile and high-intent inventory. Unlike the legacy guys, their algo learns from post-click/post-install data pretty quickly. It’s way cleaner and you aren't paying a "garbage inventory tax" that usually kills affiliate margins. Moloco: If you’re doing app-heavy prospecting, this is the gold standard. Their machine learning is top-tier for finding users likely to convert, though you need a solid creative pipeline to keep the ROAS from dipping as you scale. RTB House: They use deep learning for retargeting and low-funnel prospecting that is incredibly precise. If you have a high-intent audience and just need to push them over the edge, they're hard to beat. StackAdapt: Great if your affiliate offers do well with native or contextual placements. Super user-friendly and the targeting is solid for mid-to-low funnel.