Prepared forCapital.com
Created at6 may 2026
Prepared exclusively for Capital.com

20.8M Reddit visitors already gather where broker choices are made.

Reddit drew roughly 20.8M deduplicated visitors across the 20 core retail trading, broker-choice, crypto, and regional finance communities modeled for Capital.com over the last 90 days.

20.8M
unique visitors in niche · last 90 days
Brand Organic mentions
Interactive Brokers 356
XTB 263
eToro 236
Trading 212 171
Plus500 139
Capital.com 65
Interactive Brokers leads with 356 organic mentions. Capital.com has 65 organic mentions across third-party communities.
The competitor set

Organic brand mentions, last 90 days.

Posts and comments mentioning each brand across the tracked trading and finance communities. Sorted by organic mentions in third-party communities.

Brand
Total posts /Organic posts
Total comments /Organic comments
Organic mentions
Interactive Brokers
359 / 183
253 / 173
356
XTB
150 / 119
157 / 144
263
eToro
346 / 98
248 / 138
236
Trading 212
362 / 62
228 / 109
171
Plus500
40 / 33
112 / 106
139
OANDA
64 / 40
163 / 96
136
CMC Markets
23 / 21
92 / 89
110
Capital.comyou
254 / 63
2 / 2
65
Pepperstone
48 / 29
110 / 20
49
IG
18 / 8
14 / 4
12
Organic Organic means third-party community mentions only, excluding Capital.com-owned subreddits and affiliated/promo subreddits.
The map

Where the conversation actually lives.

20 core communities drive the retail trading, CFD, broker-choice, and regional finance conversation. Sorted by monthly active users, descending – the busiest rooms first.

Community
Competition
Active / mo
Subscribers
Recommended / mo
r/wallstreetbets
High
6.8Mactive / mo
18.6Msubscribers
32rec / mo
r/StockMarket
Low
1.88Mactive / mo
3.9Msubscribers
26rec / mo
r/UKPersonalFinance
Med
1.57Mactive / mo
1.8Msubscribers
29rec / mo
r/AusFinance
Med
1.14Mactive / mo
808ksubscribers
31rec / mo
r/wallstreetbetsGER
High
1.07Mactive / mo
263ksubscribers
29rec / mo
r/CryptoCurrency
Low
886kactive / mo
10Msubscribers
25rec / mo
r/Bitcoin
Low
776kactive / mo
6.4Msubscribers
25rec / mo
r/Daytrading
High
718kactive / mo
3.9Msubscribers
29rec / mo
r/CryptoMarkets
Low
214kactive / mo
1.8Msubscribers
19rec / mo
r/eupersonalfinance
High
214kactive / mo
970ksubscribers
19rec / mo
r/algotrading
Med
190kactive / mo
1.9Msubscribers
15rec / mo
r/fiaustralia
Med
186kactive / mo
308ksubscribers
12rec / mo
r/Forex
Med
144kactive / mo
416ksubscribers
17rec / mo
r/StocksAndTrading
Low
134kactive / mo
220ksubscribers
15rec / mo
r/AusHENRY
Low
116kactive / mo
41ksubscribers
15rec / mo
r/ASX_Bets
Low
98kactive / mo
127ksubscribers
13rec / mo
r/EuropeFIRE
Low
54kactive / mo
354ksubscribers
6rec / mo
r/RealDayTrading
Low
22kactive / mo
121ksubscribers
9rec / mo
r/SatoshiStreetBets
Low
16.4kactive / mo
758ksubscribers
9rec / mo
r/ausstocks
Low
13.8kactive / mo
85ksubscribers
7rec / mo
Monthly active users
~16.25M
Total subscribers
~52.8M
Recommended placements
382
Live thread feed · pulled 6 may 2026

Threads open right now.

3 fresh, high-fit Reddit threads from the last 90 days where broker choice, trading execution, risk, or platform trust is already being discussed. Each one needs a compliance-safe, useful answer – not a promo blast.

▲1 r/Daytrading
Which broker is best for a scalping strategy?
2 comments·● Broker-choice thread
Recommended angle · Answer the broker-selection criteria first: instrument availability, jurisdiction, fees/spreads, execution, funding methods, and risk controls. Mention Capital.com only as one regulated option to compare, with CFD risk caveats.
Capital can enter
▲0 r/wallstreetbetsGER
Alternative TradeRepublic
5 comments·● Broker-choice thread
Recommended angle · Answer the broker-selection criteria first: instrument availability, jurisdiction, fees/spreads, execution, funding methods, and risk controls. Mention Capital.com only as one regulated option to compare, with CFD risk caveats.
Capital can enter
▲0 r/wallstreetbetsGER
Bin gerade bei Trade Republic bin mit den Funktionen sehr unzufrieden für daytrading welchen broker empfiehlt ihr für daytrading auf dem Handy
26 comments·● Broker-choice thread
Recommended angle · Answer the broker-selection criteria first: instrument availability, jurisdiction, fees/spreads, execution, funding methods, and risk controls. Mention Capital.com only as one regulated option to compare, with CFD risk caveats.
Capital can enter
Showing 3 broker-choice threads - selected from the collected Reddit dataset for category fit, engagement, and room for a helpful Capital.com angle.
Beyond Reddit · AI search

When Reddit moves, AI answers move with it.

Reddit consistently ranks among the most-cited domains in ChatGPT, Perplexity, Gemini, and Google AI Overviews for consumer decision queries. Broker and trading-app searches are especially Reddit-heavy because users want lived experience, not only comparison tables.

Step 01 Quality mentions Real Reddit voices, in broker-choice threads.
Step 02 Authority signal Sustained presence builds source weight.
Step 03 LLM retrieval Reddit threads are pulled into answer engines.
Step 04 · The compound Cited in AI answers. Capital.com becomes part of the answer when users ask which broker, trading app, or CFD platform to consider.
Tracked across ChatGPT Perplexity Gemini Claude AI Overviews
Query
Today
After 6 months
best CFD broker for beginner day trading
not present
↑↑
alternatives to eToro for CFD trading
not present
↑↑
is Capital.com legit and worth it for CFD trading
—
↑
Capital.com vs eToro for beginner CFD trading
—
↑↑
Direct AI answers Capital.com appears when users ask LLMs about CFD brokers, trading apps, and platform alternatives.
Shortlist inclusion "Best broker", "alternatives to eToro", "X vs Y" - you make the cut.
Follow-up turns "What other options are there?" - Capital.com is in the answer.
Industry benchmark Brands sustaining mentions at the Scale cadence in this category typically start surfacing in AI answers within a 3-6 month horizon. Observation, not commitment.

AI visibility depends on LLM index update schedules, compliance-safe wording, and category dynamics. Timing and scale of impact may vary. We don't promise placements in any specific model.

Client case study

ABCard became the community-recommended answer.

A compact case study showing how Reddit placements moved ABCard from invisible to discoverable across Google and AI answers.

Case Study ABCard · virtual cards for ad spend

From invisible to the community-recommended answer — on Google and inside AI.

#1 Ranked above every brand on Google
214/mo AI answers naming ABCard, up from 2
300+ Organic advocate mentions
Read the case study
Why advocates matter

Real people. High karma.
Comments that survive.

For a broker, the difference between a Questoro mention and a bot-farmed mention is even sharper: finance subreddits remove hype fast. The comment has to be useful, cautious, and native to the room.

Removed · 4h
?
u/trade_win_fast_2026
19 days old · 318 karma · posted 4h ago in r/Daytrading
Just use Capital.com, easiest trading app and the profits are crazy. Low spreads, perfect signals, no risk if you know what you're doing. Sign up and you'll never need another broker.
-11 0 replies 5 reports [ removed by moderator ]
What happened next Removed for promotion and misleading financial claims. Account never earns trust, the brand gets associated with spam, and the comment never becomes an AI-search source.
Live · 6mo+
C
u/chart_notes_uk
6.4 years old · high karma · regular in r/UKPersonalFinance + r/Daytrading
If you're choosing between trading apps, first split "investing" from "short-term CFD/speculation" because they are very different jobs. I use a boring ISA broker for long-term holdings and only keep a small separate account for CFD experiments. Capital.com was one of the cleaner ones I tested for charts, demo mode, and risk controls, and the FCA/CySEC/ASIC footprint matters depending on where you live. Still, CFDs are not where I'd park long-term money - check spreads, overnight fees, leverage limits, and whether you can explain the trade before opening it.
+39 9 replies 2 saves citation-safe wording
What happened next Comment survives because it helps the thread first: it separates product fit, includes risk caveats, and mentions Capital.com as a relevant option without promising returns.

What makes a Questoro advocate.

High karma · Multi-year accounts · Mod-removal rate < 0.4%

Real humans, not infrastructure

Every advocate is a real Reddit user with their own posting history, opinions, and community standing. No PBN, no bot fleets, no recycled accounts.

High-karma accounts

Every advocate carries high karma built up across years of real activity. Mods know them. Reddit's spam filters trust them. Their comments get the benefit of the doubt by default.

Native to finance subreddits

Advocates are matched to communities they're already active in. Their tone fits whether the room is UK personal finance, day trading, crypto, or broker support.

Briefed on your brand voice

Every advocate works from a codified brand-voice document: what Capital.com can say, what it should never imply, and how to stay useful under finance-sub scrutiny.

Often: real category experts

At Scale and Enterprise tiers, the roster can include finance-literate category voices. Their endorsement carries weight because they can discuss risk, fees, regulation, and product fit credibly.

Paid only for what survives

Advocates earn per accepted, mod-approved mention. Removed comments don't pay. The incentive aligns with the only outcome that matters: comments that stay up.

Pricing

Pick the coverage
that matches your ambition.

Same advocate quality across every plan. Same compliance-aware brand-voice work behind every comment. The plans differ in how much of your category you cover and how much strategic depth runs the program.

Lite
Establish presence in your core subreddits.
$690
/ month
30 brand-advocate mentions / month
67.15k modeled organic users reached / 6 mo (~0.69%)
  • CoverageYour top 3 core subreddits - where broker-choice intent is highest.
  • Real high-karma advocatesBriefed on your brand voice. Same quality at every tier.
  • Brand voice documentCodified do/don't list for finance-sub tone, risk language, and product-fit caveats.
  • Live dashboardYour mentions, SOV, sentiment, and category trends in real time.
  • Monthly digestPerformance summary with thread links, karma earned, and brand sentiment.
Start with Lite -> ~~>
Growth
Show up everywhere traders are asking.
$1,790
/ month
90 brand-advocate mentions / month
201.44k modeled organic users reached / 6 mo (~2.07%)
  • CoverageCore + tail subreddits. 5-7 communities active per month.
  • Real high-karma advocatesBriefed on your brand voice. Same quality at every tier.
  • Competitor displacementWhen a rival gets recommended, an advocate offers a careful Capital.com perspective in-thread.
  • Onboarding strategy call30-min session to align positioning, compliance boundaries, and competitor stance.
  • Live dashboardSOV, sentiment, mention map, and hot-thread alerts.
  • Bi-weekly digestTrend report with SOV movement and top-performing threads.
Start with Growth -> ~~>
Recommended
Scale
Become the answer your category recommends.
$2,690
/ month
150 brand-advocate mentions / month
335.73k modeled organic users reached / 6 mo (~3.45%)
  • CoverageFull broker-choice footprint - every subreddit where your buyers ask trading-platform questions.
  • High-karma advocates + category expertsFinance-literate voices who can discuss fees, regulation, leverage, and risk without sounding like an ad.
  • Competitor displacementActive defense whenever eToro, IBKR, Plus500, Trading 212, or XTB is recommended.
  • Compliance guardrailsNo profit promises, no investment advice, no fake urgency. Every comment is shaped to survive finance moderation.
  • AI-citation engineeringComments shaped for the broker queries ChatGPT, Claude, and Perplexity actually surface.
  • Live dashboard with competitor alertsReal-time SOV, mention map, sentiment, and rival-mention triggers.
  • Monthly strategy sessionDirect work with a Questoro strategist on positioning, plays, and category opportunities.
Start with Scale -> ~~>
Enterprise · Dominate
Dominate
Make the niche uncontestable.
From $5,990 / month
Custom scope · Annual contract
671.46k modeled organic users reached / 6 mo (~6.91%)
Book a strategy call -> ~~>
  • 300+ mentions / monthVolume calibrated to cover the category's monthly thread flow without triggering finance-sub spam patterns.
  • Brand account ownershipWe run your branded Reddit presence: posts, AMAs, sub engagement, support handoffs, and mod relationships.
  • Custom domination strategyCategory-specific playbook: defensive plays, competitor responses, AI-citation campaigns, and compliance-aware positioning.
  • Hot-thread response · sub-1-hourAlways-on monitoring. The moment a category-defining broker thread surfaces, an advocate is in.
  • Dedicated strategistA named operator on your account, weekly check-ins, and exec briefings.
  • Hand-picked advocate rosterTop-tier accounts and category experts reserved exclusively for Capital.com.
-->

Be the answer
to "which broker should I use?"

Onboarding is a single 45-minute call. First Reddit placements live within the week. Cancel any time.

Report ID · Q-2026-05-06-CAP Audit period · Feb 5, 2026 - May 6, 2026 Prepared by · Questoro Strategy