This is what I do with every idea I have. I run it through ChatGPT. I tell it what the product is, who my market is, and how I should market it. I would use ChatGPT as your business partner. It will give you a daily list of what to do. I don't even have to think about things. The reason I said the gay market since maybe less competition than in the straight market. So I ran your original post through AI and got some ideas
**1. First, don't treat "the gay community" like it's one big monolith**
I know it's tempting to just say "I'm targeting gays in Spain," but that's like saying "I'm targeting Europeans." It's too broad.
Spain's LGBTQ+ scene is all over the place. You've got:
* Young couples in Madrid, Barcelona, Valencia who want something trendy and Instagrammable
* Older couples who've been together since before marriage was legal (2005), so they might have different priorities
* International gay couples coming to Spain for a destination wedding
* Lesbian couples—who get ignored in most wedding marketing, honestly
* Trans and non-binary couples, where even the word "bride" or "groom" might not fit
If you just go after "gays" in a generic way, you're going to miss. Hard.
Instead, think about the *specific problems* that hit LGBTQ+ couples harder than straight ones. Those are your entry points.
**2. What's the actual pain you solve?**
You said other tools solve the same problem, but you actually lived it. That's your edge. Not features. Not a nicer UI. The fact that you've been through the mess yourself.
Think about the stuff straight wedding tools never touch:
* "Which vendors won't look at us weird if we're two guys holding hands in a small town?"
* "How do we handle my dad who still 'doesn't agree with it' but says he'll come anyway?"
* "We're two foreigners, both men, getting married in Spain. What paperwork do we actually need?"
* "How do I write invitations without saying 'bride and groom' everywhere?"
* "Where do I find a photographer who won't just shoot us like two straight people photoshopped together?"
If your product doesn't answer questions like that, add a section that does. That's how you stop being "another wedding tool" and start being *the* tool for LGBTQ+ couples in Spain.
**3. Where to actually reach people in Spain**
**Instagram – but not how you think**
Don't just post and pray. Go follow vendors like u/bodaslgbt, u/matrimonioigualitario. Comment like a real person. Then DM them: *"Hey, I'm a finance guy who built this thing. No clue what I'm doing with marketing. Want free access forever if you just tell me what sucks about it?"* People love helping when you're honest.
**WhatsApp groups (seriously, Spain lives on WhatsApp)**
There are private wedding planning WhatsApp groups for LGBTQ+ couples. You can't just crash them. But if you find one gay wedding planner in Madrid or Barcelona and give them free access plus a cut of sales, they'll share it for you. That's your in.
**Google, boring but it works**
Couples search things like *"organizador bodas gay Barcelona"* or *"proveedores LGTBQ+ boda Valencia"* all the time. Write blog posts answering those exact questions. Example: *"Los 7 errores legales que cometen las parejas gay al casarse en España"* – even if your product is digital, that post will bring people to you.
**Go offline (yes, for a digital product)**
Put up a simple poster in Chueca (Madrid) or Eixample (Barcelona) at a gay-friendly café or wedding shop. Just a QR code to a free mini-guide. Digital product doesn't mean digital-only distribution.
**4. Use your finance brain (this is actually a superpower)**
You can sleep through a 30% market drop. That means you understand patience and risk better than most marketers.
So treat marketing like an investment portfolio:
* 70% of your time on 1–2 channels that show *some* sign of working within a month
* 30% on experiments (TikTok, ads, random collabs)
* Measure *cost per couple who actually engages*, not just sales in the first week
Also, wedding stuff gets bought 6–12 months before the wedding. Not at launch. So if you get 10 couples in month one, that's fine. This is a slow game.
**5. A 7-day plan so you stop spiraling (because I can tell you are)**
**Day 1–2**
Go to [Bodas.net](https://bodas.net/), filter for LGBTQ+ vendors, and email 20 of them something simple: *"I'm not a vendor. I just built a tool to help your couples with \[the thing you hate dealing with\]. Want free access for you and your couples?"*
**Day 3**
Record a 2-minute Loom video on your phone. No editing. Just you explaining the problem and the solution. Post it on LinkedIn and Twitter. There are plenty of gay Spanish professionals there.
**Day 4**
Find 5 Spanish LGBTQ+ wedding Facebook groups. Read for an hour. Answer 3 questions without mentioning your product. Then DM the person who asked.
**Day 5**
Make a free one-page PDF: *"5 things I wish I knew as a gay groom in Spain"* (or bride, or spouse—keep it inclusive). Collect emails. That's your first marketing asset.
**Day 6**
Give your product for free to 3 couples planning right now. In exchange, ask if you can record a 30-minute chat with them. Use little clips as proof.
**Day 7**
Do nothing. Seriously. Review what worked. You're a finance guy—you know the value of stepping back and looking at the data.
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