Structured

Biggest red flag ive seen is when an agency pitches you on impressions and traffic in the first meeting without even asking what your close rate or average deal size is. if they dont know your unit economics going in, they cant optimize toward anything that matters. From working with a few agencies across ecom and high-ticket services, the ones worth their retainer almost always insist on revenue attribution access from day one, like actual CRM data, not just GA4. Silverback Strategies and Structured Agency get thrown around a lot for ecom ROAS work, and for SaaS leads Directive Consulting is solid if youre not scared of their pricing. The pricing model to push for is a base retainer plus a performance kicker tied to CAC or revenue, anything purely retainer-based removes their incentive to actually scale you.